Kornit releases an Avalanche
The print shop I work at got into direct-to-garment (DTG) printing about a year ago. In that time, we have seen our customer focus shift from larger orders to smaller, custom jobs. Through our use of InkSoft and social media we have begun to add clients rather than simply solving problems we had fulfilling our current customer’s needs.
There has been a large void that DTG couldn’t fill, however: small runs of polyester apparel. Currently, we use digital transfers to complete these orders, and we have largely been happy. They match the feel of the shirt and can accommodate millions of colors. The downside is weeding and having to modify artwork to make weeding easier. For example, if a design had halftones, we will encompass all the halftones into a larger contour, usually colored white, and cut from there. When done well it works, but isn’t preferred.
Well, Kornit has got me hoping things will be changing a bit. With the release of the Avalanche Poly Pro, I can start seeing the column of pros and cons of digital printing becoming one-sided:
Future of Printing
I am of the belief that in 10 years a DTG company will develop a series of inks that require no pretreat and can be printed on any substrate. The Avalanche is a step in the right direction. Having not seen it print live in person, I can’t attest to its quality, but it’s exciting to think of the possibilities this provides. Particularly to local rec leagues and small one-off teams.
Imagine being able to pitch a full-color logo with halftones and being able to offer custom sizing for different shirt sizes. We’re talking custom-level apparel for local baseball teams.
Or The owner of a small athleisure brand that wants to compete in a crowded marketplace is getting close to being able to walk down the street and design her line from the ground up. The power of a brick and mortar with the speed of design found online. That’s exciting!
It’s great to be living in the golden age of apparel printing. So stoked to see what happens next!
What do you think? Where do we go from here? I want to hear some crazy theories. Got out on a limb and take a leap. Leave your comment below.